Web analytics is the analysis and measurement of information or data to develop an understanding of how users behave on a website. A web analytic measures everything a user does on a website, including how long they stay, how many users visit, what they interact with the most, etc. Web analysis provides a lot of useful information that can be used for the better functioning of a company. For example, if the site is educational, companies can give emphasis on the parts of the website that people visit the most and make it better optimized instead of taking the time to improve the whole website. Web analytics can also be used to understand what products or services people seek the most and help companies accordingly. Many social networking sites and shopping sites use this trick to send ads related to the product the user was looking for. Because of this, companies like Flipkart, Myntra, Facebook, etc., utilize this information. Web analytics is a great career option now due to the sheer number of companies that realized the importance of online advertisement. So completing an online web analytics course can boost your resume and help you land a high-paying job. We have listed the best online web analytics courses available for you to pick from.
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1. Google Analytics by Alison
Google Analytics is one of the most popular and widely used analytics tools for digital marketing analysis and web analysis. Therefore, having mastery over google analytics will surely help you in your career as a web analytic. The website allows you to analyze and understand your audience and helps you to obtain the information and optimize accordingly. Candidates who are good with google analytics are given an edge in most companies.
Alison offers free online courses that teach you how to work with google analytics. The course can be completed quickly, and the whole content will take you 1.5 to 3 hours to finish.
More than 70,000 students have already taken the course and benefitted from it. The course also has the added benefit of being free, so it’s a win-win situation.
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2. Analytics (Level 2) by Online Marketing Institute
The online marketing institute does not just scrape the top of the world of web analytics; it takes you deep down. This course practically covers everything you’ll need to know about web analytics. The course also teaches how to work with google analytics, but the lessons are taken in more detail. You will be taught how to read the audience and funnel data to obtain a deep understanding of any website. In this level 2 course, you will also learn the mechanics of collecting and analyzing data and creating meaningful measurements. The course is not cheap, though, and is priced at 859 USD. If you want to pursue data analytics as a career, this course is a top choice. The course provides 5.9 hours of resources which includes 10 video lessons.
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3. Analytics Course by Jeffalytics
Jeffalytics promises to make you a certified analytic expert in just 30 days. Now that is saying something. The course is created by Jeff Sauer, who is one of the most experienced experts on google analytics. The fact that he was one of the initial beta testers of the software must make you understand how proficient he is. He has many years of experience training students In how to use and benefit from the software. The course provides all the resources you will need to study, including 12 hours of video lessons, write-ups, and other content. They even offer a private discussion forum to discuss new ideas and ask and clarify doubts. The website also provides access to continuous learning. The course is priced at 497 USD.
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4. Google Analytics Dashboard Course by Annielytics
This course is taught by Annie Cushing, and according to her, she tries to make analytics ‘sexy’! This course is fun, and the narrative is mixed with a pinch of humor so that students are kept engaged. Annie Cushing has written a book named ‘making data sexy.’ The course provides practical strategies to keep students work with data and be masters of analyzing and understanding data. It will also teach you how to optimize your website according to the data you obtain. The course provides 16 hours of learning videos that cover a wide range of topics. They also provide an illustrated course workbook and four learner dashboards. Once you sign up for a membership, you get access for an entire year. There are 2 types of memberships, the guided membership and Basic membership. The guided membership provides 1-on-1 tutoring sessions with your tutor, and the basic membership offers weekly office hours where you can clear any doubts related to marketing and data analysis. The Guided membership costs 995 USD, and the Basic membership costs- 1295 USD.
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5. Google Analytics Courses by Udemy
Udemy is one of the most well-known online learning platforms in the world. They provide courses for every subject under the sun, and all their courses are taught by reputed experts in their respective fields. They offer a number of online courses that teach you everything you need about google analytics and web analysis. You can select your preferred course based on your budget and how serious you are in pursuing web analytics as a career. Their prices range from 19.99 USD to 199.9 USD. But they also provide one free course that covers the basics of web analysis and helps you create a foundation to do more advanced courses. Udemy offers courses in different stages along your way. They have courses for beginners who know nothing about analytics and also courses for wizards in the field. Most of their courses also provide you with a completion certificate as proof that you have completed the course. Some of the important topics taught in these courses include analyzing key metrics, advanced tracking techniques, etc.
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6. Marketing Analytics: Marketing Measurement Strategy by Berkley University of California on edx
This free course is offered by edX and covers all the basics of online marketing analysis. The course is taught in English and is offered by the University of Berkley, one of the most prestigious universities in the world. Basic knowledge in marketing and MS Excel will help you understand this course a lot better but, it is not mandatory. The course is taught by Stephen Sorger, an author, marketing executive, and professor at the University of Berkeley. He has also worked with Oracle and NASA. The course helps you analyze and identify marketing trends and design products accordingly and make future predictions based on the data you collect. The course helps break down complex concepts and lessons into simple and manageable classes so that students don’t feel exhausted. The course is also provided free of cost but, if you want to get a certificate, you will have to pay 99 USD.
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7. Digital Marketing Analytics in Practice by Coursera
Coursera is another very famous online learning platform. They have been successfully competing with other websites like Udemy and Skillshare by offering efficient and free courses to students all around the world. This course features an introduction to the world of data analysis and how to utilize and process data effectively. This course is a part of the iMBA degree in Illinois. More than 100,000 students have already enrolled in the course. The course will also teach you how to choose the appropriate web analytics tools for the appropriate situation and work effectively. The website also provides a shareable certificate after successful completion of the course.
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8. Certified Web Analyst Course by Digital Analytics Association
The Digital Analytics Association is a website that is dedicated to the study of data analysis. Hence their resources are top class and will help students in their careers. Another benefit of this website is that you can apply to be a member of the DAA as a certified web analyst once you complete the course. This gives you a lot of credibilities and will boost your resume. The course teaches a lot of skills, including measuring the effectiveness of online marketing campaigns, web analytics optimization, etc. You will also be getting trained by some of the most experienced faculty. The website also provides a lot of exam resources, such as a certification handbook and a lot of reference questions. The course costs 449 USD for members and 649 USD for non-members.
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