Your choice of school for marketing matters. Even among the top colleges, important indicators of a quality marketing program may vary broadly. Marketing is a significant, changing area in which businesses and customers intersect. The push to link customers to the right product or service to meet their needs is at the heart of marketing. If you want to pursue your higher education in this arena and succeed as a marketing genius, we suggest you check the list we have prepared for you.
The following list encompasses the 10 best marketing colleges in the United States. These colleges offer various programs and have rich and prestigious histories. We hope you find the college of your dreams that will help you develop your careers. All the best!
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university based in Philadelphia and was one of the original nine colonial colleges. Benjamin Franklin founded UPenn in 1740 and stressed a balance between practical and theoretical education. The University of Pennsylvania’s Wharton School provides undergraduate business programs that also include liberal arts and sciences, as well as an emphasis on global business perspectives. Wharton’s curriculum provides the versatility that enables students to tailor their degrees without falling behind in their study programs by taking classes in other schools and studying abroad.
At UPenn’s business school, dual-degree, accelerated, and advanced programs are also available. Marketing and Communications, and Marketing and Operations Retailing are the specialities that can be taken up. For those interested in studying marketing, Wharton provides many alternatives. In marketing and communications, or marketing and operations management, students can choose a marketing concentration or a joint concentration. A secondary specialization is also available in retailing and a minor in consumer psychology. Marketing students can participate in MUSE, the Marketing Undergraduate Student Establishment, as well as other student organizations.
Founded In: 1740
Location: Philadelphia, Pennsylvania
College of William and Mary
Established in 1693, William Mary’s College is the second oldest institution of higher education in the United States. Located in Williamsburg, Virginia, this public research university enrols about 8,000 undergraduate and graduate students. Graduate and undergraduate degree programs at William Mary’s Raymond A. Mason School of Business concentrate on high-quality in-class teaching, complemented by mentorship and experiential learning. The school avoids restricting its students, allowing them through an Individual Program of Study to customize their bachelor’s business degree.
They can customize the degree to meet their own interests and even combine it with other majors and minors, regardless of the business discipline students are interested in. Without having to put off graduation, students will study abroad in the spring semester of junior year. In addition to faculty mentors, this foreign education, along with internships, career preparation programs, and personalized research opportunities, prepares business students for effective careers in marketing, management, finance, and other business disciplines.
Founded In: 1693
Location: Williamsburg, Virginia
University of Wisconsin
The University of Wisconsin was established in 1848 and is the official university of the state. With more than 40,000 total students working for bachelor’s, associate, and technical degrees, it is the oldest and largest public university in Wisconsin. UW is known as the University of Public Ivy, which provides a level of education and knowledge equivalent to the University of the Ivy League. One of the first five college programs in the United States was Wisconsin’s School of Business, established in 1900.
The school’s Bachelor of Business Administration program enrols more than 2,500 students. Wisconsin’s business school provides students with 541 corporate partners with a strong chance of being hired for work in their fields of study. There are ten majors and seven certificate programs, including those integrating marketing with Actuarial Science Management and Human Resources, Real Estate and Land Economics Accounting, and more. The University of Wisconsin’s marketing major offers a strong base in the discipline, as well as the flexibility to concentrate the degree on particular areas of interest. Options for marketing majors are also available for studying abroad.
Founded In: 1848
Location: Madison, Wisconsin
Pennsylvania State University
Established in 1855, Pennsylvania State University has many campuses across the state. Teaching, research, and public service are part of the university’s mission. Programs are offered for undergraduate, graduate, professional, and continuing education. Penn State, recognized as a Public Ivy School, has a reputation for offering a standard of education comparable to an Ivy League university. Since its inauguration in 1953, the Smeal College of Business at Penn State has earned more than 75,000 degrees and currently enrols over 6,000 undergraduate and graduate students.
Smeal is a widely sought-after school for corporations and organizations all over the world to attract talent. The combination of courses they take within the major can be customized by undergraduate marketing majors, or they can choose to pursue a focus area in general marketing, brand management, advisory sales, digital marketing, marketing analytics, retail and merchandise management, or sports marketing.
Founded In: 1855
University of Florida
Located in the city of Gainesville on a 2,000-acre campus, the University of Florida is a public research university and a senior member of the Florida State University System. With nearly 50,000 students, UF is the state of Florida’s third-largest university and the country’s eighth-largest single-campus university. The Heavener School of Management, the Fisher School of Accounting, and the Hough Graduate School of Business make up the University of Florida’s Warrington College of Business Administration.
With an emphasis on communications, the Heavener School offers a Bachelor of Science in Business Administration. The marketing major takes at least 120 credit hours to be completed, but by taking additional master’s-level classes, students may also align their undergraduate degree with a Master in International Business or a Master of Science in Information Technology. The school suggests considering a minor for students majoring in marketing in fields such as communication studies, foreign languages, leadership, statistics, and entrepreneurship.
Founded In: 1853
Location: Gainesville, Florida
University of Washington
The University of Washington, established in 1861, is one of the oldest universities on the western coast. Seattle is home to the oldest and largest UW campus, although there are two others in Tacoma and Bothell. More than 12,000 bachelors, masters, doctoral, and technical degrees are awarded each year by the university. In its Bachelors and Masters programs, the University of Washington’s Michael G. Foster School of Business enrols more than 2,500 students. Within the Foster School, one-fourth of first-year applicants at the university seek majors. Those pursuing a Bachelor of Arts in Business Administration at the University of Washington can choose from a predetermined course of studies such as human resources, information systems, accounting, entrepreneurship, marketing, and more, or plan their own major from advanced business electives. Through the Professional Sales Program, students interested in marketing have the option of receiving a credential.
Founded In: 1861
Location: Seattle, Washington
Brigham Young University
Brigham Young University is a private academic institution based in Provo, Utah, and run by The Church of Jesus Christ of Latter-day Saints. BYU is the largest of any religious university, and the LDS Church is made up of 99 per cent of its members. One of the university’s most common fields of study is the Business Management major, accessible via Brigham Young’s Marriott School. 96 per cent of students who graduate with a Bachelor of Science in Business Administration find jobs within three months of graduation. Entrepreneurship, global supply chain, policy, human resources, and marketing are available. Collaboration among students is emphasized in the business major within each program. One of the most affordable of its kind is Brigham Young, and its students appear to graduate with less debt than students at other institutions. Additionally, BYU students receive personal attention from the faculty of the university. The Business Career Center at Brigham Young’s Marriott School provides students with guidance before and after graduation to enhance their careers.
Founded In: 1875
Location: Provo, Utah
University of Maryland
The University of Maryland, about four miles from Washington, DC, is a public research university located in College Park. The school was founded in 1856 and is the University System of Maryland’s flagship institution. More than 37,000 students attend the university and participate in 100 undergraduate degrees and 120 graduate programs, making UM the largest university in Maryland and the largest in the Metropolitan Area of Washington. Undergraduate business students enrolled in the prestigious Robert H. Smith School of Business. In several ways, like marketing, they may take centre stage. Marketing majors take lessons such as Marketing Policies and Foreign Marketing Customer-Centric Innovation Techniques the University has developed research collaborations with the federal government and relations with organizations such as NASA and the Department of Homeland Security because of its proximity to the US capital. UM’s Robert H. Smith School of Business provides programs at different levels, including online, full-time, part-time, undergraduate, PhD, executive MBA, and more, in a number of formats. The school offers a comprehensive curriculum for inspired, hard-working students in all of these programs.
Founded In: 1856
Location: College Park, Maryland
University of Georgia
The University of Georgia was founded in 1785 and is a public research university near Athens, Georgia, about an hour from Atlanta. UGA was the nation’s first state-chartered university and a forerunner to public higher education in the American system. The undergraduate program at the Terry College of Business at UGA is continually changing to meet the needs of students entering a competitive job market. Several qualifications and specialization programs are open, as are opportunities for studying abroad.
Terry’s marketing major emphasizes analytical skills, requiring a variety of courses to improve the skills of students in this field. By selecting a focus on either professional selling or digital marketing, the degree can be personalized. In its attempt to represent and educate diverse communities in its society, Louisville blends quality and inclusiveness. Learning, research, and public service the foundation of the university’s mission to develop the heritage of the State of Georgia and the entire nation.
Founded In: 1785
Location: Athens, Georgia
University of Miami
As a private, nonsectarian research university, the University of Miami was founded in 1925. On the main Coral Gables campus, as well as at other locations in Florida and the world, Miami’s School of Business Administration provides degree and certificate programs. A University of Miami marketing major prepares students to understand the role of marketing within a company and society, to identify product and service markets, to take responsibility for legal and ethical problems in the area, and to use techniques and procedures to plan and manage marketing decisions. The university offers small class sizes, dual degree programs, honours programs, and opportunities for studying abroad in over 35 countries.
Founded In: 1925