Mass communication has become a daily part of our life. The primary focus is on finding which of the below-mentioned examples do not fall under mass communication. But isn’t it important to know what exactly constitutes mass communication before getting into what will not consider one? So in this article, we will get into the in-depth understanding of mass communication, and by the time you complete this article, you will figure out the answer by yourself. So are you excited? Without further adieu, let us get started.
What Is Media?
For people of all ages in the United States, the media is the primary source of communication. The media, such as newspapers, televisions, and radios, act as society’s eyes and ears. They report on events and news, as well as keep the public informed about current happenings. These modes of communication are heavily regulated, with tight guidelines controlling the sorts of transmitters and receivers that can be used, as well as the content that is permitted.
What Is Mass Communication?
The transmission of information to a large audience using diverse ways is known as mass communication. It is the distribution of knowledge through many means and formats. Radio, television, and print media are examples of diverse methods of mass communication. Other forms of communication, such as political communication, journalism, and integrated marketing communications, can be included in mass communication, in addition to the media. To have a better understanding of mass communication, we’ll look at several examples.
Mass communication, unlike traditional media, is concerned with the dissemination of ideas, opinions, and news. Political, social, and religious debates can all be influenced by the media. It has the potential to be exploited to make a political message. There are many various types of mass communication, but they all have the same goal: to reach a large number of people. Advertising is the most popular form of mass communication. Its major goal is to promote a certain culture.
What Are Some Examples of Mass Communication?
Many different types of mass communication exist. Print and broadcast media, as well as social media, are among them. People can easily and quickly share messages using these ways. Mass communication can be effective or ineffectual, depending on the message’s goal. Which of the following is not an example of mass communication? Which of the following is a mass communication example? Because of its broad nature, this topic may be difficult to answer. Nonetheless, it’s a crucial part of media studies, and it’s a necessary part of learning about the subject. Because the media is such an important weapon for social change, it’s crucial to learn more about them.
- Radio and Televisions
In mass communication, various types of media are utilized, each with its own set of benefits and drawbacks. Radio and television, for example, are both mediums of mass communication. If images of a foreign country are broadcast on the radio or television, it may have a negative impact on military operations in that country. In this situation, the conflict’s negative consequences would be highlighted on television. The military would not have made such a choice if the Mogadishu photographs had been utilized as propaganda.
The word “mass communication” encompasses a wide range of media. Radio and television are all examples of this. The radio was the first mass media, and it revolutionized societal attitudes and family relationships in a generation.
The media is still in use today. Television is the most widely used medium for mass communication in the United States, but it also includes elements of health, politics, and public relations. Television is one of the most widely used forms of media in the world.
Newspapers are one of the most widely used forms of mass communication. They are considered a form of mass communication, regardless of whether the message is directed at a specific group or a larger audience. It can be terrible during a crisis, so the government must exercise caution while developing these sorts of media.
As you can see, Newspapers encompass a wide range of media technologies that are used to communicate with a broad audience. It is the most popular mode of communication and has numerous applications. Televisions, for example, can be used to advertise a product, while newspapers can be used to disseminate information.
- Internet, Email and Social Media
Another example of mass media is the Internet. Both online and offline communication use social media. While it may be useful for some, mass media can also be harmful to the environment. This has become one of the most common mass communication tools since almost every person in this world will have a social account. Their social media account is used to express their opinion, give them life updates, and can be used for thousands of reasons. We have come to a stage where it is very difficult to think about a world without the internet. Now we are taking everything to the next step further if web3 and metaverse concepts become a huge success since web3 is just like the internet but not centralized or dominated by top companies like Google or Facebook.
Which of the Following is Not an Example of Mass Communication?
We looked into some of the examples of mass communications. After going through the plain definition of mass communication, it is very clear that the main criteria for a tool to constitute mass communication are that it must be designed to appeal to a mass crowd.
By looking into the above examples, it is clear that Email will not fall under mass communication as it is targeted at a person or group, or individual, but mass media, in general terms, should deliver the information to a large group of people like social media, newspapers, radios and many more.
Another important, confusing aspect of mass communication is CCTV cameras. There are different schools of thought on whether CCTV will fall under the definition of mass communication. But it is pertinent to note that it is a closed-circuit television. The purpose is to enable you to view events live, have footage or record them and watch them later. So CCTVs will not fall under mass media.
Sending letters are pretty outdated, but since it is a way of delivering a message, will it come under mass communication? It will not since letters are something that is targeted to a single individual or a group, or a company. So it is not necessarily mass communication.
The common misconception is that people think telephone and calling will fall under mass communication as it is a form of communication. But it is entirely the opposite of the definition and purpose of mass media. Mass communication means imparting or exchanging information on a large scale to a wide range of people.
- Company Memos
Company memos are sent to all the employees of a particular company who works on the pertaining subject. It is sent to a targeted audience, which may or may not be confidential. So it will not fall under mass communication.
The World without Mass Communication
If you asked me if it was possible to think about mass communication two decades ago, I would have definitely said yes, but now since everything is dependent on mass communication, it has become a norm. Businesses, individuals, and companies cannot sustain themselves without mass communications. In this age of information overload, multiple news sources, high-speed connections, and social networking, life seems unimaginable without mass communication.
Can you think about a day passing by without looking into your phone for different news, sports, cinema, or you name it. Or is it possible to do business without checking the current trends in the market, events, and other happenings around the world? Whether it is a professional business or a skill-based business or if you are a student, everyone wants mass media in their life right now.
Is it ever possible to relate to our parent’s or old people’s stories where they say how they used to wait for letters, how they would go to the post office to make a call? Now we have abundant resources like email, Facebook, Snapchat, and hundreds of social media platforms that serve different purposes. Gone are the days when we would have one landline at home, and we would fight for calling using the same landline now; everyone has different phones with their internet connection. So it is important to acknowledge how the world has changed, and mass communication plays a significant role in the same.
Mass communication has played an integral part in society for thousands of years. In this article, we looked into the in-depth learning of mass communication and looked into some examples. Additionally, we differentiated other mass media which will not fall under the ambit of mass communication. Thus we got a complete understanding of this particular topic.