How to Measure Communication Skills?

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How to Measure Communication Skills?

Communication skills have an impact on the bottom line and reputation of your company. You run the danger of harming your business if you can’t communicate successfully. Consider implementing a communication assessment if you want to be a top performance. You’ll discover that the results of such a test have a significant impact on your company’s success. You’ve come to the right site if you’ve ever wondered how to assess communication abilities. While the answer to this question may surprise you, there are a variety of methods for assessing your skillset. You can either conduct a quick survey to measure your abilities or use an evaluation tool to track your progress over time.

There are a few crucial components that you should examine when evaluating the quality of your written or verbal communication. To speak appropriately with a diverse group of people while maintaining good eye contact, demonstrate a varied vocabulary and tailor your language to your audience, listen effectively, present your ideas appropriately, write clearly and concisely, and work well in a group, communication skills are required. Communication must be clear, succinct, specific, correct, cohesive, complete, and courteous, according to the seven Cs.

Why Is It Important to Track Internal Communication?

Internal communication is critical to the success of every company, regardless of its size. It has advantages such as improved employee efficiency, streamlined business operations, high retention rates, and quality decision-making. You can jeopardize your company’s productivity and success if you don’t know how successful your internal communication is. Low employee productivity, low employee engagement, high turnover rates, and a hit to your bottom line are all consequences of bad internal communication; poor communication leads to employee misinterpretation and inefficiencies.

Workplace Communication Skills

Communication skills are essential in any career. A healthcare worker’s ability to communicate effectively is critical to their success. It’s critical that these employees are well-equipped to communicate with their coworkers, and that they have a high level of empathy. As a result, during the hiring process, the quality of their communication should be tested and evaluated.

Enhancing Methods to Measure Communication Abilities

  • Ability to identify industry leaders and successful speakers as benchmarks:

This means you may compare your results to those of folks who are experts. You can’t judge the effectiveness of your communication abilities in isolation. It also helps you realize where you need to improve by giving you a clearer picture of your entire performance.

  • Request that contributors keep their time at the meeting to a minimum:

The objective is for each participant to finish their point. Different scales will be utilized depending on the type of meeting. Structured interviews are the greatest technique to assess an employee’s communication abilities.

  • Formal tests:

While most formal tests focus on a person’s verbal abilities, they can also access emotional intelligence. You can assess your prospects’ writing abilities in addition to their verbal and written communication capabilities. You may be required to speak in front of others in some jobs. You may also use social media to measure their speech and written communication by asking questions.

  • Survey:

A survey can also be used to assess communication abilities. You can ask people to be brief or to say more than they need to, and keep track of how long it takes them to finish their points on average. You can determine the level of communication abilities of your employees in various types of meetings this way.

5 Essential Communication Skills

Effective communication skills enable you to receive and communicate information, ideas, and messages in a strong and situation-appropriate manner.

  • Communication in writing:

Use written language to communicate thoughts and information.

  • Communication by voice:

Use spoken language to communicate thoughts and facts.

  • Visual and non-verbal communication:

Use visual or nonverbal signals to communicate thoughts and information.

  • Listening while active:

Effectively communicate by summarizing and restating what you hear in your own words to ensure that everyone is on the same page. Active listening encourages people to communicate more openly, prevent misunderstandings, settle problems, and create trust.

  • Communication in the context:

Effectively communicate in a variety of scenarios, particularly those involving various populations, people, situations, places, or sets of behaviors. Professional, cross-cultural, internet, academic, and crisis communication are all examples of this.

Methods for Determining Whether Or Not Your Internal Communication Is Effective Include:

1. Examine employee replies and feedback:

The best approach to assess internal communication is to hear it directly from the employees. You can conduct an internal communication effectiveness survey among your staff. In order to get honest replies, it is best practice to maintain anonymity in surveys.

2. Use several forms of internal communication to track employee engagement:

Organizations are rapidly recognizing that they should not only send out information and then relax; they need to go above and above to monitor their employees’ information engagement.

3. Keep track of employee turnover:

Employees who are satisfied with their jobs stay longer, whilst those who are dissatisfied look for work elsewhere. When you keep track of your company’s turnover rate, you can learn a lot about how effective your internal communication is. Internal communication that is effective builds a positive relationship with the employer, builds trust in company leadership, and boosts employee morale and pride in their work. It

4. Analytical tools can be used to investigate performance:

For internal communication, companies employ a variety of methods. It is critical to monitor the efficiency of each channel, regardless of which one you employ.

What Are Some Ways to Evaluate Successful Communication?

Employee engagement, productivity, and turnover can all benefit from effective communication. It also aids in the maintenance of a positive work atmosphere and may help to avoid confrontations.

  • Employee Communication Evaluation Tools:

Evaluating employee communication skills can help your company’s culture and overall performance. It also gives useful information about employee involvement, commitment, and work ethics. Individuals who are able to express themselves clearly and feel heard are more engaged in their work.

  • Measure Internal and External Communications in the Workplace:

Surveys are a useful way to measure internal and external communications in the workplace, but they aren’t your only option. Website analytics, email click-through rates, and intranet data can all be used to gain a better understanding of how your staff communicates. Intranet analytics, for example, can disclose which areas get the most views, as well as how your employees feel about current concerns and what they care about. Website analytics can also reveal new information about customer and employee behavior.

Meaning of the Three Pillars of Communication Skills

Ethos, Pathos, and Logos are the three layers of the Communication Skills Basics model.

  • Ethos:

“Ethics” is the meaning of this layer. This metric assesses a speaker’s credibility and denotes a speaker’s trustworthiness. It denotes the speaker’s capacity to attract an audience, or how the audience will accept the speaker.

  • Pathos

This is a synonym for “empathy.” In other words, how well a speaker comprehends and understands his listener’s feelings.

  • Logic

The term “logos” signifies “logic.” It denotes the speaker’s thoughts’ strength and power, as well as how well the speaker presents his ideas to the audience.

Three Critical Things to Ask While Evaluating Communication Skills

Measuring communication involves a wide range of topics, skills, and instruments. The most critical aspect is to clarify three key principles clearly:

  • What does it take to achieve success?

The first stage is to explicitly state the communication’s anticipated outcome. Measurement is elusive without these criteria in place, and it is frequently left to subjective opinion (and the ability to tell a good story using anecdotal evidence).

  • What is the worth of something?

Audience, context, timing, and a few other critical aspects all influence value. Exploring, distilling, and documenting the significance of the message – in the context of success (described above) to the audience – is required to effectively communicate value.

  • What is the best way to assess what is important?

It’s all about determining what matters. The success criteria and the determination of value define what matters. To identify the baseline, periodic reporting intervals, and final reporting process, a range of direct and indirect measurements and metrics can be used. The goal is to measure outcomes based on achievement in the context of value using existing resources and possibilities.

Communication Skills Examples

To help you become a more effective communicator, you can learn and practice a range of communication skills.

1. Active listening:

Active listening means paying close attention to the person who is speaking to you. Coworkers admire active listeners because they give people their undivided attention and respect.

2. Adapting your communication style to the individuals you’re speaking with:

Different communication approaches are appropriate in different contexts. In order to make the most of your communication abilities, you must consider your audience and the most effective manner to communicate with them.

3. Friendliness:

Honesty and kindness are qualities that foster trust and understanding in friendships. Interactions in the workplace necessitate the same characteristics. Small gestures such as inquiring how someone is doing, smiling while they speak, or thanking someone for a job well done can go a long way toward helping you develop productive relationships.

4. Confidence:

In the workplace, people are more inclined to respond positively to ideas presented with confidence. When approaching someone, make eye contact, sit up straight with your shoulders open, and prepare ahead of time so your thoughts are polished.

5. Both giving and receiving feedback are crucial:

Strong communicators are capable of receiving as well as giving constructive comments to others. Feedback should address issues, provide solutions, or help enhance the project or topic in question.

6. Volume and clarity:

When communicating, it’s crucial to be clear and audible. Adjusting your speaking voice so that you can be heard in a variety of contexts is a skill that is necessary for effective communication. Excessively loud speech can be unpleasant or uncomfortable in various settings.

7. Empathy:

Empathy refers to the ability to comprehend and share the feelings of another. This ability to communicate is useful in both group and one-on-one situations. In all circumstances, you’ll need to be aware of other people’s feelings and respond appropriately.

8. Respect:

Knowing when to initiate conversation and respond is an important part of respect. Allowing people to talk without interruption is viewed as a vital communication ability in a team or group situation.

9. Understanding nonverbal clues:

Nonverbal cues such as body language, facial emotions, and eye contact play a large role in communication. When you’re listening to someone, pay attention to both what they’re saying and their nonverbal communication.

10. Responsiveness:

Fast communicators are seen as more effective than those who are sluggish to answer, whether it’s returning a phone call or responding to an email. One technique is to think about how long it will take you to respond. It’s a good idea to take care of it as soon as you notice it. You can still acknowledge that you’ve received the message and let the other person know you’ll react fully later if it’s a more complicated request or query.

How to Evaluate Workplace Communication?

  • Define your company’s objectives and goals.
  • Use the Correct Media.
  • Review the SWOT analysis.
  • Prepare the message before sending it.
  • Set SMART objectives.
  • Prepare a message outline.
  • Take a look at employee turnover rates and send out surveys.

Advanced Communication Skills Measurement

With the correct structure in place, including a defined process for developing, delivering, and managing content it is feasible to discretely measure the cost and value of specific messages, as well as their relationship to outcomes. It is feasible to calculate the costs, efficacy, and worth of items such as:

  • Content creation
  • Content delivery
  • Content consumption
  • Content management
  • Content creation

This means that a precise understanding of how to best reach distinct audiences and achieve specified results for specific budgets and timelines can be developed. This results in less waste and a fresh focus on what works over time.

How Would You Rate Your Communication Skills?

Communicating one’s thoughts, ideas, or feelings to another person expresses one’s communication skills. Today, one of the most important talents for an employee or manager is the ability to communicate effectively. It’s critical to have employees in your company who are upfront, forceful, and positive, whether they work remotely or face-to-face; otherwise, you’ll almost certainly see a shift in your firm’s culture.

  • Choose a location where you can see the other person if at all possible:

With the changes we’ve seen in the workplace, it’s evident that being face-to-face with the other person isn’t always possible. When possible, however, organize meetings such that you can sit at a comfortable distance from one another or utilize video conferencing to observe the other person. Face-to-face communication transmits the most emotion, trust, and understanding.

  • When communicating, be aggressive:

Try to have a goal in mind before starting a conversation. If you’re only meeting to brainstorm, let the other person know right away. It’s critical to communicate in a clear and straightforward manner. Sending messages that may cause the receiver to be uncertain is not a good idea.

  • Instead of reacting, you should respond:

When people come to you with a problem or a question, it’s natural to jump to conclusions and express what you’re thinking, even if you don’t have all of the facts. Instead, try to gather the facts and a deeper understanding of the person’s feelings by asking questions.

  • Maintain a cheerful attitude, even when things are difficult:

People can tell what you’re thinking based on your facial expressions and body language, even if you’re trying to hide it. Ask yourself what you can learn from every experience to help you stay positive. Consider the positive aspects of each scenario. You must now, more than ever, look for the silver lining.

  • Don’t just hear people; listen to them:

The majority of you may believe you’re good listeners, but you’re probably not. Good listening entails freeing your thoughts of all distractions and genuinely listening, not merely hearing what others have to say.

  • Be sensitive to other people’s feelings:

Talking to another employee or a friend about someone’s wrongdoings or mistakes isn’t a constructive technique to fix problems. However, you may find yourself in a situation where you have no choice but to speak to others about someone else. Always imagine that person standing with you when something happens. Be honest and only say what you’d say if they were in the room with you.


Measurement can help leaders understand how and why to make smart decisions that will ultimately help them achieve their business and communications goals by showing the numbers behind their efforts, documenting progress, and assisting leaders in understanding how and why to make smart decisions that will help them achieve their business and communications goals. It’s critical to focus on specific types of communication, such as written and spoken, when evaluating employee communication abilities. Communication is a crucial ability that can have a significant impact on a company’s bottom line. It is no longer a luxury, despite the fact that it was once regarded as a soft talent. It has a significant impact on a company’s reputation as well as its bottom line. As a result, many companies place a high value on improving employees’ communication skills and driving performance.

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