How to Communicate Effectively Through Different Channels?

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How to Communicate Effectively Through Different Channels?

Communication is at the heart of any successful collaboration or partnership. A company’s entire operation is kept moving by communication. We can communicate in a variety of ways, including written communication, verbal communication, nonverbal communication, and visual communication.

Whatever method of communication we use, it is critical that the information be transmitted effectively. “Communication channels” refer to various ways or media for transmitting and receiving information.

Any two people involved in a communication must have a direct line of contact. With “N” number of stakeholders, the number of direct channels that can exist is “N(N-1)/2.” The number of channels in a team grows significantly quicker as the number of stakeholders grows. Communication can be complicated due to a large number of channels available.

What Are the General Communication Channels?

Formal Avenues

It is a formal method of communication. A formal communication channel delivers information such as an organization’s goals, policies, and procedures. In this form of the communication channel, messages are sent in a chain of command. This indicates that knowledge flows from a manager to his subordinates, who then pass it on to the next level of management. Company newsletters, business strategies, directives, annual reports, agreements, company-wide communications, and board presentations are just a few examples.

Channels That Are Not Formal

It’s also an official mode of communication with certain lax guidelines. In this type of communication, a chain of command or hierarchy may not be necessary. There will be a great deal of official communication that does not require any hierarchy or command but takes place inside the official framework. Talks on the shop floor addressing team member queries, lunchtime conversations, and many emails where the formal command is not required, such as when someone is seeking quick information, are just a few instances. Both formal and informal routes are used as needed in the official context.

Official and Unofficial Channels

There is also an unofficial means of communication. Employees talk about things that aren’t work-related outside of the workplace. Unofficial channels include general social, sports, political, and personal communication. However, a manager must be aware of the existence of such a channel and the information that flows via it. Rumors and gossip frequently reveal crucial information that would otherwise be unavailable.

There are several components to a successful message. Its substance should be clear and simple, and there must be consistency between the words and the meaning and emotion of the message. The information must also be consistent across all mediums and the body language of the receiver. The process of communicating across many channels may be difficult by the environment, but it can be accomplished by following the communications life cycle method. Here are a few pointers to help you make the procedure more efficient:

Messages pass through multiple steps before reaching their destination. The sender must first compose a message before relaying it to the target recipient. The receiver then decodes and examines the message. This response must be consistent with the aim of the original sender.

Otherwise, the process of communication may get twisted. This step, however, is necessary to ensure that the message is delivered properly. It’s critical to use the right media to ensure that your message reaches the target recipient.

How Does Communication Pass Through Channels Effectively Step By Step?

A successful communication process entails a number of steps. The message must be sent, and the recipient must interpret it. Only when all parties understand the meaning of a message will it be understood. In the communication process, the environment plays a significant role. This process is influenced by a number of things. The message’s content, the medium’s quality, and the message’s context are all factors to consider. The sender and the message must both be trusted by the recipient.

You should constantly get input from others when speaking with them. The feedback is vital since it will provide you with ideas on how to improve your communication. After all, you don’t want to have a communication that isn’t thorough. As a result, getting input from those who are participating in the communication process is crucial. To ensure that the information is transmitted accurately, it is critical to get input from everyone involved in the communication process. You can’t expect communication to be effective if it doesn’t match these criteria.

The sender creates an idea and plans the overall topic matter and material as part of the communication process. The sender must convert the notion into a form after it is complete.

 The message will then be understood by the addressee. It could be written letters, spoken messages, or symbolic signs. However, without the recipient’s feedback, the communication process is incomplete. This will help you understand what you can do to improve communication and how to communicate more successfully.

Feedback is another facet of communication. The sender makes every effort to comprehend the message completely. A verbal remark, a long sigh, a written message, a grin, or any other action can be used to indicate this. The receiver’s response may not be received at all in rare instances. The sender can postpone it, but he or she can also utilize the feedback to refine the message and make it more effective.

How Are Different Channels Used for Effective Communication?

The sender initiates the communication process. The sender must communicate with the recipient. To make the communication understandable to the receiver, the sender must encode it. He or she must do so in a manner that the receiver comprehends. The interpreter is the person who receives the message. The information must be decoded and the meaning determined by the recipient. This can be tough in the corporate sector. As a result, the communication method must be straightforward.

The recipient – The recipient is the individual who will receive the message. He or she will make every effort to comprehend it as completely as possible.

The receiver’s ability to comprehend the message is determined by his or her understanding of the subject, prior experience, the audience’s trust, and the communication’s environment. The communication process is regarded as effective when the receiver comprehends the message as intended by the sender.

The communication procedure is started by the sender. The sender creates an idea and conceptualizes the content along the process. The communication is received by the recipient, who decodes it, interprets it, and responds. The sender must be able to ensure that the message is successfully delivered and understood. They must ensure that the message and content of the communication are understood by the intended audience. If the sender’s message is not understood by the recipient, the sender must explain what the message is about.

What Are the Different Communication Channels?

Not all communication channels are created equal. While each has its own set of advantages, some modes of communication are naturally richer and allow for deeper dialogues, while others allow for the use of productivity-enhancing tools. We’ll go through seven effective business communication channels and how to use them effectively in the sections below.

Face-To-Face Communication is the First Step

Face-to-face meetings, the richest communication channel available, are frequently touted as the most successful way for teams to engage. This is because it allows for body language, facial expressions, and other nonverbal communication, which eliminates misinterpretations. It’s also the greatest option for long discussions.

As a result, chatting face-to-face is a great approach to communicate difficult or sensitive information or collaborate with a group of coworkers.

Depending on the manner in which it occurs, this channel can be both official and informal. You can have a basic face-to-face talk at your desk, or you can organize a formal meeting in a conference room in advance. Choose carefully, as 71% of managers feel that most meetings are ineffective and ineffective. Formal meetings should have a framework and goal that cannot be achieved through other means.

Conferencing Via Video

Video conferencing, the next most successful communication route, preserves your capacity to read face expressions while improving flexibility. From anywhere in the world, you can have a large group on a video call, allowing information to flow swiftly to those who need it.

While it is common for corporations to pay to use video conferencing platforms on a bigger scale, they can be incredibly useful real-time communication tools. Team members can join video conversations by simply opening a new tab on their computers, allowing for quick screen sharing and reduced travel time.

Video conferencing, like face-to-face communication, allows for complex or extended sessions, albeit prior scheduling is normally required.

Phone Calls 

While video conferences have a greater impact, they aren’t always the most practical option. Even if you want to make an unscheduled video call on your smartphone to avoid the need for previous planning, you can’t rely on the other person having WiFi or being in a location where they can use a loudspeaker.

When you need to transmit a sense of urgency and get answers quickly, phone calls are an excellent option. Calls are a two-way, real-time communication channel that allows you to hear the tone of voice. This channel also allows for extensive discussion as long as no images are required to express your message.


Email is generally the best solution when you need a professional communication channel but don’t want to waste time with scheduling. This method of communication is ideal for transmitting structured official announcements, especially when conveying messages down the chain of command.

Emails are a wonderful substitute for old textual communication methods such as letters and memos since they are more secure. This is especially crucial if you’re sending a confidential document that you don’t want to end up on someone’s desk. You can also safeguard the identities of others who receive your emails by using blind carbon copy (or prevent a reply all).Emails

Email is generally the best solution when you need a professional communication channel but don’t want to waste time with scheduling. This method of communication is ideal for transmitting structured official announcements, especially when conveying messages down the chain of command.

Emails are a wonderful substitute for old textual communication methods such as letters and memos since they are more secure. This is especially crucial if you’re sending a confidential document that you don’t want to end up on someone’s desk. You can also safeguard the identities of others who receive your emails by using blind carbon copy (or prevent a reply all).

Platforms for Online Messaging

In recent years, online messaging platforms designed expressly to link internal teams have grown in popularity. This one-of-a-kind communication channel works similarly to text messaging in that it allows for real-time textual discussion, but it adds a professional touch to your informal contact. This is due to the fact that these platforms are secure, and talks can simply be restricted to specific individuals. In addition, unlike text, this channel allows for more intricacy.

Messages Via Text

Modern clients appreciate business text messaging, and your modern staff may find text messages to be one of the most convenient modes of communication. Text messages, which have a 98 percent open rate, are a reliable way to communicate brief, casual written messages to employees from anywhere—especially when you need it to read quickly.


Simply put, the optimum channel is the one that carries the message most efficiently so that it is understood as the sender intended. Simple, routine messages may not always require a personal touch, whereas nuanced or emotionally charged messages demand a rich medium. Send a fast e-mail to your department to let them know that at 2 p.m., you’d like to have a five-minute stand-up meeting in the hallway outside of your office to congratulate them on accomplishing a target. You don’t want people to ask questions, do you? E-mail is a simple medium that works effectively when the message’s content isn’t complex or emotionally laden.

A phone call, on the other hand, is a more appropriate medium for apologizing for having to cancel a lunch date. Because the speaker can perceive your sincerity, they may express their disappointment or offer to reschedule.

A solid rule of thumb is that the more emotive the message’s context, the richer the medium used to communicate it should be. But keep in mind that even face-to-face talks can be followed up with a written message to verify that all parties are on the same page. A written note will be important documentation for future reference if a meeting ends in assignments or agreements.

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