Communication is essential in our daily lives and is a necessary component of the job. Every day, we receive, send, and analyze a vast amount of news and information related to practically any organization, any workplace, in the modern age in which we live.
Communication is essential for the smooth running of the workplace, and the quality of communication has a substantial impact on job outcomes. Improving communication can be accomplished by using signs or symbols that are familiar to all participants in the communication process, which may include not only words but also imagery, gestures, and other elements derived from the company’s shared culture and experience. To better communicate the information to the employees, gestures or drawings can be employed. Because quality communication is the foundation for work success, successful communication is carefully thought out and purposefully given. The value of communication in the workplace has been demonstrated numerous times. However, enhancing workplace communication has become one of the essential company priorities in 2022, and the trend is only expected to increase.
It’s not only about how well you collaborate with others in the office when it comes to communication. It’s all about forming connections, reducing errors, and, most importantly, functioning as efficiently as possible. As a leader, one of the most important things you can do is encourage effective communication patterns in the workplace because numbers aren’t deceiving.
Communication obstacles cost an estimated $37 billion per year in lost productivity, according to a survey of 400 companies. Employers who invest time and effort in establishing open channels of communication can quickly build employee trust, resulting in increased productivity, performance, and overall morale. Employees who interact successfully with their coworkers, bosses, and customers, on the other hand, remain significant assets to a firm. Poor workplace communication will certainly result in unmotivated employees who will begin to doubt their abilities and the businesses they work for. The value of effective communication in the workplace is well understood.
So, what types of successful communication skills can you implement in your company, and how can you go about doing so?
Communication’s Importance in the Workplace Is Growing
Communications specialists are now one of an organization’s most significant strategic business partners. Their responsibilities have grown to include staff involvement, motivation, and productivity.
Many firms are attempting to reorganize their communication operations as a result of the rise of remote work and scattered workplaces.
Employers’ appetites for better communication and collaboration in their businesses are also on the rise as awareness of the value of workplace communication culture grows.
10 Reasons Why Workplace Communication Is Critical
There are numerous advantages to effective workplace communication. It enables firms to become more nimble and create better workplace alignment in particular. It also enhances staff retention, engagement, motivation, and talent attraction, among other key KPIs.
Employee communication is also beneficial to firms’ crisis and changes management initiatives, as well as reducing workplace accidents. An effective communication strategy can also help drive workplace innovation.
Let’s take a closer look at how businesses might benefit from investing in stronger internal communications.
Ensure That Everyone in the Organization Is on the Same Page
Only 23% of CEOs feel their organizations are great at connecting employee goals with corporate goals, according to Deloitte.
The main reason for the low number is a lack of communication. One of the most important duties for leaders, managers, and internal communication departments is to align personnel with shared core values, purpose, mission, and vision.
Boost Employee Morale and Productivity
Employees are more engaged when their leaders keep them informed and discuss crucial company news regularly.
Furthermore, firms with constantly connected staff have higher levels of productivity. According to McKinney, firms with connected employees enhance productivity by up to 25%.
Cut Down on Employee Turnover
Employees are more likely to stay with their companies for longer when they are not kept in the dark and encouraged to provide bottom-up feedback. Furthermore, Clear Company discovered that organizations with good communication have a 50% lower employee turnover rate.
Give Your Front Line Workers the Tools They Need to Succeed
According to a startling number from the State of the Desk less Workforce, 40% of all desk less employees “don’t feel appreciated” by their employers. These emotions have a significant impact on employee motivation and engagement. Even though it is difficult to keep front line and desk less employees, emerging workplace technologies enable firms to contact every employee with the right message at the right time.
Enhance Emergency Preparedness and Workplace safety
Easy crisis management and enhanced workplace safety are two of the most significant benefits of efficient communication in the workplace. Employees who work in harmful or risky areas should be aware of the advantages of regular and consistent workplace communication.
Make Your Change Management Initiatives More Effective
One of the most typical reasons why change projects fail is a lack of efficient workplace communication. Because most employees dislike change, it is the responsibility of employers to properly communicate the following messages:
Why is the change taking place?
What does the change imply?
How will the change affect employees? * What are the benefits of the change?
Improve the Efficiency of Remote Work
Communication among employees and between employees and supervisors is hampered by remote work. Remote work, on the other hand, is here to stay. In the professional sector, this new tendency is unquestionably becoming the new normal. However, according to Buffer, when it comes to remote work, 20% of employees think communication and cooperation are their top challenges. As a result, effective workplace communication can significantly improve remote work.
Enhance Cross-Departmental Cooperation
Different departments in corporations can no longer work in isolation. For the teams to achieve exceptional outcomes, they must work together extensively. Interdepartmental collaboration, on the other hand, is less effective in firms that do not encourage open, honest, and transparent workplace communication.
Encourage Knowledge Sharing and Innovation
Knowledge workers are more inclined to share their expertise with others in the organization when there is effective interdepartmental communication among teams. This effect of information exchange is especially essential now when many firms are dealing with significant skill shortages within their workforce.
Additionally, workplace innovations are more prevalent in firms where information flows readily, and teams communicate effortlessly.
Empower Employees to Act as Brand Ambassadors
Last but not least, effective workplace communication is critical because it motivates employees to become brand ambassadors.
Effective organizational communication is one of the most important requirements for any successful brand ambassadorship program. In other words, employers can enable employees to magnify company messaging externally through effective communication and the use of appropriate technology.
6 Ways to Improve Workplace Communication
As previously stated in this blog, workplace interactions have a huge impact on overall business success. Organizations that invest in corporate communications have a better chance of inspiring and encouraging their employees to work toward the same aims and objectives.
Even though this is not a simple task, there are some guidelines and best practices that every employer should adhere to. Let’s have a look at what they have to offer.
Continue to Promote an Open Communication Culture
Your company’s culture should always prioritize business communications. Employers must constantly remind their employees of the necessity of open and honest communication to foster a great corporate culture and healthy communications in the workplace.
Internal communications experts must collaborate with leaders and managers in this situation. When it comes to recognizing the importance of workplace communication, they should all be on the same page.
Personalize and Engage Your Communications
When it comes to internal employee communications, one of the most common blunders is sending mass, generic letters to the whole organization. Many of these businesses lack a simple mechanism to segment their internal audiences and tailor content to their employee personalities. As a result, employees begin to disregard these communications, thereby impacting employee engagement, productivity, morale, well-being, and safety. Employers who recognize the value of workplace communication are now seeking new methods to incorporate narrative into their marketing initiatives. They’re putting money on technologies that will help businesses better understand their multi generational workforce and, as a result, personalize messaging.
Encourage Employees to Speak Up
Your staff must have a say! Many employees, however, still do not feel free to communicate their wants, preferences, ideas, or concerns. Furthermore, information still flows one way in many organizations. Employees, in other words, are unable to participate in corporate discussions. Employee surveys and company-wide newsletters aren’t enough to demonstrate to your staff that you care about their ideas. Instead, you should maintain a constant flow of two-way communication and urge everyone to take part.
Involve the Executive Team
Leadership is critical in fostering a more open culture of communication. Leaders are those who should serve as role models and examples to others. However, there are still far too many businesses where the top executives have no touch with the rest of the staff.
Some of them are unlikely to know who their company’s bosses are. The job of communications professionals, among other things, should be to work with leaders and C-level executives to foster and nurture an open communication culture.
Use the Appropriate Technologies
Internal communications technology that is well-designed can help companies create outstanding corporate cultures. Intranets and emails from the 1990s are no longer appropriate for communicating with today’s workforce.
Employers are instead turning to innovative solutions that imitate the features and functionality of their employees’ preferred social networking platforms. Personalized news feeds, relevant groups, and fast notifications are just a few examples of modern workplace communications technology’s must-have features. These features make workplace communication more simplified, relevant to readers, engaging, and enjoyable to use.
Assess the Effectiveness of Your Communication Activities
It’s difficult to improve workplace communication if you can’t track your present efforts. Despite this, Chief Communications Officers and other communications professionals continue to face one of the most difficult problems.
Fortunately, new technology in this area allows companies to fully comprehend the impact and benefits of their internal communications programs and investments. Employers can now link communication initiatives to specific business objectives.
Explicitly Stating the Return on Investment (ROI) of Employee Communication Initiatives
Professional communicators frequently struggle to properly identify the return on investment in new workplace communications activities, initiatives, and advanced technologies.
- Even though we’ve previously cited a few key statistics about the importance of workplace communication, there are a few more that should not be overlooked:
- Approximately one-quarter of employees believe that fewer emails lead to greater pleasure. (Slick Text)
- According to 93 percent of employees, video has become an important aspect of corporate communication. (Creative Engine)
- Audience information overload is a major challenge for 46% of communications executives. (Garner)
- 41% of leaders can’t get the information they need promptly. (PwC)
- Seventy-two percent of employees don’t fully comprehend the company’s strategy. (IBM)
- Across the board, 21% of internal communicators say they don’t use any kind of formal preparation. In North America, the percentage of communicators rises to 31%. (Gatehouse)
- 40% of new hires believe it takes too long for HR to respond to their question. (G2)
- Companies that have successful transformation and communication initiatives are 3.5 times more likely to outperform their competitors. (ThinkTalent)
- Only 9% of communications executives are confident in their capacity to influence company culture. (Gartner)
- Employees who believe they have a voice are 4.6 times more likely to feel empowered to do their best work. (Forbes)
- Only 23% of CEOs believe their organizations do a good job of integrating employee aspirations with corporate objectives. (Deloitte)
- Poor communication has put 56 percent of project funds at risk. (BrightWork)
- Sixty percent of businesses lack a long-term strategy for internal communications. (Workforce)
Start Improving Workplace Communication Right Now
Workplace communication systems have gotten extremely complicated. Organizations use a variety of communication channels to keep their personnel up to date and informed.
Many firms are now using new employee technologies that enable them to aggregate all of those channels into a single platform to improve and streamline communication in the workplace.