Content Strategist Career Path

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Content Strategist Career Path

The content strategist career path is a hot topic these days. With the explosion of digital media, content has become more important than ever before. The old model of broadcasting information to passive audiences is obsolete, and companies are scrambling to find people who can create compelling content that attracts an audience – or at least doesn’t repel it. If you’re looking for a career in this field, understanding what’s involved will help you figure out if it’s right for you. This article includes some great advice on how to start your journey as well as what skills you’ll need along the way, so read on!

1. What Is a Content Strategist?

A content strategist is a person who uses data, research, design, and technology to convey information in a compelling way. They collaborate with copywriters to develop underlying messages for content, then plan how that messaging will be structured using the appropriate tone of voice, visual elements, and calls-to-action. A content strategist might also have strong technical skills because they will need to manage their own content, platform, and marketing channels.

As with most roles within the digital industry, this is a discipline where people are expected to keep on top of fast-moving developments in technology and publishing platforms. It’s also an activity that requires collaboration with members of other disciplines. As one respondent to our recent survey said: ‘Content strategists are the bridge between data, research, UX and engineering… Without them, no content gets made.’

2. Where Does a Content Strategist Fit Into an Organization?

Content strategists are often brought into companies with the specific remit of creating a content strategy. They might also be responsible for working closely with members of different teams, such as web developers and SEO specialists, for creating products that work well across all platforms.

A content strategist is an information designer – someone who solves organizational problems through the careful crafting of words, images, and code. As such, you might find them working with other people who handle more technical elements of product design like user experience (UX) designers or interface designers, where their skills can be combined to maximum effect.

3. How Do You Become a Content Strategist?

There are few barriers to entry when it comes to content strategist jobs. While most people with this job title will have a degree, often in English literature or journalism, they might also come from backgrounds in communications, marketing, or media.

As mentioned above, most people who work as content strategists will be expected to both create and manage their own products – so strong technical skills are always useful (although you might be able to outsource the more tedious tasks), and you might need to have a head for design and data analysis.

As for the experience, it’s still possible to get a job at the junior level, but this will depend more on your experience of managing content than any specific skills or qualifications. This is because such junior roles tend not to involve much strategic decision-making and are more closely related to tactical activities like writing and editing content.

At higher levels, you’ll need five years of experience working as a content strategist or even more for management roles.

4. How Much Does a Content Strategist Earn?

The salary of a content strategist will depend on their seniority and what kind of company they work for. Generally speaking, most business-to-business (B2B) technology firms offer the highest salaries at around $80k (£64k) per annum. By contrast, junior roles within B2B technology firms might start at $35-45k (£29-37k), while those within traditional media will often be quite a bit lower – around $30-40k (£25-34k).

5. What Are the Main Challenges Facing Content Strategists?

The biggest challenge facing content strategists is keeping up with all of the changes in technology. As market leaders roll out new content management systems or marketing automation tools, content strategists might need to become familiar with and learn to use them and then find ways of integrating their use into the rest of their work.

At a strategic level, content strategists also need to decide how to create appealing experiences for people across different devices and different publishing platforms. What works on a mobile isn’t always going to work as well on a laptops or PC, for example – but with so many users now accessing the internet via mobile devices, there is increasing pressure to ensure all content can be accessed no matter how someone’s trying to access it.

6. What Skills Do You Need to Become a Content Strategist?

Some of the skills you need to become a content strategist include:

Good communication skills- you’ll need to be able to communicate with a wide range of people across the organization, from those who work on the product itself to those in marketing and sales.

Creative thinking – you’ll need a way with words as well as an ability to think about your work from a strategic perspective.

Good organizational skills – there’s plenty of content to manage and remember, so you’ll need to know how to organize your work as well as be able to multi-task.

The ability to use basic design tools like Photoshop – some content strategists will also develop their own basic websites or create graphics for presentations. This is a useful skill to have since it means that you’re not totally dependent on the marketing department for these tasks.

Although not essential, experience in technology is always an advantage – particularly if you’ve worked in digital content before. This means that you’ll be able to better understand the challenges of different delivery platforms and are likely to have more transferable skills.

7. Are There Any Certifications I Can Get to Become a Content Strategist?

There are no formal certification programs for becoming a content strategist, although having qualifications in English or journalism will certainly help you get your foot in the door.

You could also deepen your skills by taking part in webinars, joining professional associations, and attending industry events, all of which will help you to build connections with, and learn from, other content strategists.

There are several major trends that are likely to affect how you work as a content strategist in the years ahead. The biggest is undoubtedly the need to provide more personalized experiences across different devices… This means creating content that is more contextual and designed to appeal to specific audiences.

Another important trend is the continued need for brands to develop long-form content, rather than just producing short social media posts or news articles. One of the main reasons for this is that Google displays longer pieces of content higher up in its search rankings – another challenge that content strategists need to keep in mind.

One other trend is the increasing use of chatbots and machine learning so that brands can interact with users on a more personal level. This could include anything from using these tools to provide automated customer service to building tools that understand what people are searching for – all of this represents another potential area where you can apply your skills.

9. Where Are the Best Places to Work as a Content Strategist?

Some of the best places to work in the US include:

Conde Nast – this company runs a large number of different magazines and websites and is in need of content strategists to manage the editorial work for each.

Buzzfeed- another great place if you want to work on digital media, with opportunities in social media marketing, SEO, growth hacking, and video creation.

LinkedIn – while LinkedIn is a social networking site, it also has an advertising product that needs content strategists to manage the creation of advertorials and other marketing materials.

Tumblr- with a large number of users and a fast-growing advertising business, is an interesting company to work for if you want to be part of building a major social media platform.

10. What Is the Outlook for Jobs as a Content Strategist?

This is a relatively new job title in the marketing industry, so you can expect a lot of growth and a lot of competition. As with most areas of digital marketing, this role relies on having deep knowledge about how best to deliver content in different formats. This means it will take time before everyone has worked out what you need to do as well as you already do it – making this career path one that is highly rewarding.

In terms of demand, there’s no doubt that it’s growing. This increased need for content strategists is largely due to the fact that marketers increasingly realize that they need a dedicated person to focus on this area.

As a result, a content strategist should have a promising career ahead because brands will always want more detailed and intuitive customer experiences.

11. What Does a Typical Day Look Like?

In general, the content strategist will spend the first part of their day checking various analytics tools to see how well their content is performing. They’ll also spend time going through any feedback from users and making sure this information is used to make future iterations of the piece even better.

Then they will start to plan out what type of content should be created next. This might include coming up with a list of topics for a new blog post or finding a writer to work on them – among other things…

Next, the content strategist will typically spend some time looking at different types of media that could be used – including visuals, videos, and info graphics. They’ll then create posts based on these materials before launching them and monitoring their performance.

As you can see, a content strategist spends a lot of time analyzing different data sets and using this information to inform the next steps for their business. It’s also worth noting that there isn’t one’ best way’ to be creative with your ideas – as such, creativity is key when it comes to analyzing how to make the most of your content.

12. What Advice Would You Give to People Who Want a Career as a Content Strategist?

The best advice we can give is that the role of content strategist requires constant learning and adaptation. With most roles within marketing and digital agencies, it’s easy to be pigeon-holed into doing one thing, but digital media changes so fast that you’ll need to keep your knowledge of new developments up-to-date.

Being able to apply this knowledge to learn how content can be better delivered is also key – whether that’s on mobile devices or social networks.

13. Best Colleges or Schools to Study Content Strategy.

While it’s not a traditional college course, there are some Masters degrees that offer content strategy as one of their specialisms.

At the undergraduate level, New York University has an online course in digital marketing communication where you’ll learn about all areas of digital communication – including content strategy. Other good options include Temple University (USA), Kent State University (USA), University of South Australia (Australia), and Curtin University (Australia).

14. Online Courses to Study Content Strategy

There are a number of great options for online courses when it comes to learning the ropes of content strategy. Some of the popular ones are:

How to Become a Content Strategist in 2020 and be good at it by Udemy- This course provides a comprehensive understanding of what content strategy is and how to become a strong strategist. The instructor walks you through the process, including developing wireframes, writing style guides and templates, demonstrating best practices for writing for digital channels.

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UX Foundations: Content Strategy by Linkedin learning- In this course, you will get a solid understanding of the purpose and benefits of content strategy. You will also learn the process that goes into creating a content plan. This includes identifying stakeholders, understanding objectives, mapping out processes to complete projects in an efficient manner, and more.

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Content Strategy for Professionals Specialization by Coursera- This specialization consists of a series of 5 courses that will guide you through the process of content strategy. Each course in the specialization focuses on a specific aspect of content strategizing, from understanding your users to communicating with your team.

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The Strategy of Content Marketing by Coursera- This course teaches you how to use content marketing as a part of overall business strategy. You will get insights into the importance of building processes for managing content, getting buy-in from stakeholders, and measuring performance.

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Content Strategy Course: Learn How to Create a Successful Content Strategy by Hubspot academy- Learn to build a content strategy by example, using a real-life case study. The course starts with understanding the goals and metrics of your business and how they relate to decision-making. It covers the process of creating a buying framework that will guide you in determining your target audience and then designing content based on that.

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Conclusion

So, what does the future hold for content strategists? As digital marketing evolves and changes, content strategists will be needed more than ever to help businesses create a cohesive strategy that engages customers and drives sales. If you’re interested in pursuing a career in content strategy, there are plenty of opportunities available to you. With the right skills and training, you can become one of the most valuable members of any digital marketing team. Are you ready to start your journey towards becoming a content strategist?

About the author

Indu has been educator since last 10 years. She can find all kind of scholarship opportunities in the USA and beyond. She also teach college courses online to help students become better. She is one of the very rare scholarship administrator and her work is amazing.

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