Digital Marketing is the promotion of products and services via several forms of electronic media. It is a rapidly expanding sector and is essentially the future of marketing. Since the new methods are faster, more practical, and versatile than the older ones, many people think that the traditional methods will soon be replaced entirely. The world is becoming digital. People are consuming electronic content faster. Companies and the world in general are starting to recognize the importance of going digital and it is essential that the marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. The new Media age has arrived and it’s time for people who have not yet adopted it to open themselves up to this method and understand the usefulness of digital marketing.
Using digital methods of advertising helps you to connect to the audience more effectively as compared to the billboards, direct mail or PR campaigns. The strength of online presence is directly linked to the success of business. By increasing digital outreach, you can increase your revenue. The more data that you extract from your outreach campaign, the better your predictions and ROI can be. Moreover, digital marketing is more cost-effective than the traditional forms of marketing. New media provides cheaper and more effective advertising channels with a decent reach.
Here is a list of some online digital marketing courses that you can choose from:
1. Fundamentals of Digital Marketing – Google
This is a free online course accredited by Interactive Advertising Bureau Europe and the Open University. The course is for beginners and offers 26 modules to explore, all created by google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. Completing the modules will help you learn new skills through the bite-sized videos. After completion, you can test your knowledge through a quiz. To get the certificate, you’ll have to take a 40-question test. The course includes Analytics and data insights, business strategy, content marketing, display advertising, e-commerce, and email marketing.
2. Digital Marketing full course – Reliablesoft Academy
The course is designed based on the academy’s experience working with clients in various industries and from the feedback that they received from their students. Along with the theory, this course will show you step-by-step how to use digital marketing to boost your online presence. The complete course bundle has 9 modules covering various aspects of digital marketing. The course includes digital marketing basics, keyword research, content marketing, email marketing, google analytics, social media marketing, etc. Each course covers a digital marketing channel in detail with a checklist and actionable tips you can apply to your digital marketing campaigns.
3. SEMRUSH Content Marketing course
To serve the users and audience better, SEMrush online Academic have created an academy with a number of free digital marketing courses. The courses are available in English and Spanish. The curriculum includes SEO, content marketing, PPC, affiliate marketing, and social media marketing. The course covers both basic and advanced concepts and some courses are specific on how to use SEMRUSH. The classes are taken by industry experts and besides explaining different concepts, they also teach you how these can be applied in practice.
4. ClickMinded Digital Marketing course
ClickMinded is a company founded by Tommy Griffith. He has done SEO for companies like PayPal and Airbnb and is an experienced SEO expert and trainer. The course is designed in a manner that trains an individual to become a digital marketing specialist. The module covers 7 topics including Social media marketing, content marketing, email marketing, paid advertising, sales funnels, Google analytics, and Search engine optimization. The course is taught by individuals who are actively working in the industry. To gain access to the course, the candidates need to pay $1997. All the courses come with a certificate and a 14-day money back guarantee.
5. Digital Marketing course – Udemy
Udemy offers thousands of courses in different disciplines. One of the courses offered by them is the Complete Digital Marketing Course Bundle that includes 12 courses. The topics include YouTube marketing, SEO, Google ads, LinkedIn marketing, Google analytics, etc. If you are a beginner, this course will introduce you to how the different marketing components work since it covers everything from website marketing to social media promotions. You’ll get a certificate once you complete all the modules. The course fee is $199.
6. Digital Marketing Specialist – SimpliLearn
The course offered by Simplilearn includes various topics such as SEO, pay-per-click (Facebook and Google ads), Conversion Optimization, Email, and mobile marketing, etc. The course comes with a walkthrough of more than 40 digital marketing tools. Therefore, when you complete this course, you’ll have a very good idea of what tools to use in your digital marketing campaigns. Besides the certificate, the course also prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube. The Digital Marketing Specialist Course is a premium course and comes with a premium price of $1499.
7. Digital Marketing Course – Udacity
Udacity’s Digital Marketing Nanodegree program is a premium digital marketing training course. It covers almost every topic that you need to know to be a digital marketer. The topics include Online marketing fundamentals, search engine marketing with Google ads, display advertising, Measure and optimize with Google Analytics, etc. Along with access to the course material, you’ll also get access to a technical mentor and a personal career coach, and career services. This is useful if you are a beginner and want to have someone to talk to about technical issues and need advice on how to build your career in the field of digital marketing.
8. Digital Marketing Training – Optinmonster
Optinmonster is one of the most successful tools for increasing website conversions. They have created a number of free courses relating to email marketing and conversion optimization to educate their users. Though the course does not include all digital marketing topics, it is worth a look because once you manage to get traffic to a website, you will need conversions and this is exactly what the course aims to offer. The course is free for all and is suitable for beginners as well as advanced professionals.
9. Online Marketing Course – Copyblogger
Copyblogger is one of the most successful websites on internet marketing, especially when it comes to content writing. Brian Clark is the author behind Copyblogger and his free Internet Marketing course is a great resource to learn how to write great content. Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles, or landing page copy, you need to learn how to write engaging content and this course is a great start. It is suitable for both beginners as well as advanced users and is free for everyone.
10. Online Digital Marketing Courses – HubSpot
HubSpot is one of the leading digital marketing companies with a range of tools including CRM, SEO tools, content marketing, and sales. The online digital marketing courses includes topics such as Inbound marketing, email marketing, contextual marketing, etc. Upon completion, you’ll get a recognized certificate. All the courses are taught by experts such as Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of experience in the industry. The learning environment is easy to use and the courses are free.